Mobile Broadband set to explode

In a report by the Informa Telecoms & Media’s newest World Cellular Data Metrics, theres an indication that we should be ready for an explosive rise in the number of mobile broadband subscribers, the worldwide figures are predicted to reach almost a quarter of a billion at the end of March. This is a drastic 93 percent annual rise.

The report had the asian pacific regions show to be have the biggest gains, which on its on supported 90 million subscribers, with Latin American subscribers also gaining massive numbers.

Smartphones are the biggest contributors to the surge in pay as you go mobile broadband data traffic, Informa said. The popularity of the iPhone continues to boost data usage for those operators that distribute the model with O2 reporting that 40 percent of its data traffic in the U.K. comes from the smartphone market.

Meanwhile, Allot Communications released this week what is called its inaugural Global Mobile Broadband Traffic Report (GMBT), which indicates that worldwide mobile data bandwidth usage has increased by about 30 percent during the second quarter of 2009. Again, Asia leads the growth with 36 percent, while Europe posted 28 percent growth and the Americas recorded 25 percent. The report tracked global IP application usage and growth, collected data from the best mobile broadband operators worldwide with a combined user base of more than 150 million subscribers.

Allot said the report shows how subscribers, particularly heavy data users, do not distinguish between their fixed and their mobile networks, and seem to expect the same service from the Internet, irrespective of their access method.

According to the Allot GMBT:

HTTP browsing is the most popular application globally and usage increased by 21 percent.
HTTP streaming is the fastest growing application with a usage increase of 58 percent. This includes streaming sites such as YouTube and Hulu.
HTTP downloads, which experienced 34 percent growth globally, are now almost as popular as P2P, and in EMEA have even overtaken P2P in popularity.
P2P accounts for 42 percent of bandwidth utilization in the busiest cells on the network, but only 21 percent in the average cell.