Volkswagen AG will begin their new aggressive advertising campaign for the US by going straight to the most expensive slot of the year, the Super Bowl commercial breaks.
Volkswagen who recently hired Interpublic Group’s Deutsch to become its new ad agency will debut the ad for VW during the Super Bowl, said Stefan Jacoby, president of Volkswagen Group of America. Staing that they were trying to reach out to every consumer, be it car or vans, and will emphasize the message that: “Hey, there’s a VW for me!”
VW is building a $1 billion plant in Chattanooga, Tenn., where it will assemble an all-new midsize sedan designed for the American market. The Chattanooga plant will go into production next year.
The Super Bowl will be played Feb. 7 at Dolphin Stadium in Miami.
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